What is Digital Marketing and Its benefits

Digital Marketing refers to the promotion of products, services or brands through digital channels such as search engines, websites, social media, email and mobile apps.

Benefits of Digital Marketing:

Cost-effective: Compared to traditional marketing methods, digital marketing is more cost-effective and can reach a wider audience.
Measurable: Digital marketing provides quantifiable data, allowing marketers to measure the success of their campaigns.
Targeted: Digital marketing enables marketers to target specific audiences based on their interests, behavior and location.


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